including Google, Facebook and Social Media Ads
Whether you've run ads on Google before or not, we determine when it is best to create a new account from scratch for you.
We stay on top of the paid ads campaign and manage it daily to optimize the budget spend, add -/+ keywords and more.
We create the campaigns based on the goals and target market including all the creative text, images and videos.
Monitor the ad spend, clicks, CTRs, and pull everything together to know your cost per acquisition for your ROI.
As mentioned above, the strategy used for their online advertisements depends on the services they offer. Two important parts of the strategy are the platform to utilize and the type of advertisement. Here are the most common types of advertisements we run for our partners clients:
Google Search Ads: These are the standard pay-per-click ads you see at the top of the Google search engine. This is the only way to guarantee a first page ranking on Google and they usually have the best results. These are standard for almost every service in the green industry.
Google Local: Sometimes, Google allows this one advertisement to show up under the map on local searches. This is a specialized placement that requires certain parameters to be met but results in very high click-through rates. This placement is incredible to have for most service industries.
Google Remarketing: Ever been to a website and then saw their banner ads everywhere you went? That's also called retargetting. This type of advertisement works well for long sales processes.
Google Affinity Ads: This is a type of advertisement that works similarly to remarketing, except you target people who have an interest in services you offer or who visited your competitor websites. These ads work well for higher-dollar services.
Bing/Yahoo Search Ads: These search ads are exactly the same as Google search ads, but appear on the Bing and Yahoo search engines. They typically have cheaper click prices, but much lower search volume. These ads work great for all types of industry services.
Facebook Demographics & Interests: We set up your ads on the Facebook network to display to those who live in certain areas, are homeowners, have shown interest in services, and a series of other interests/demographic targeting. This type of advertising is recommended for all types of services.
Facebook Remarketing: Similar to Google Remarketing, we can show advertisements to people on Facebook that have visited your website before. These work fabulously for small service based companies.
LinkedIn Ads: Advertising on LinkedIn is more suitable for those that offer services to commercial customers or B2B. On LinkedIn, we can target people based on positions, industry, and more.
Content Marketing: This is a type of marketing that uses both demographics/interests and repurposing on all social media websites you're active on, such as Facebook and LinkedIn. Instead of promoting your services, we promote content, such as testimonials and case studies. Content is a key pillar for high-cost services. People respond to these so well because you advertise by providing ideas and education, not a sales pitch.
Video Ads: Reels, TikToks and Shorts are all the rage and help generate even more engagement and retain top of mind while continually growing a fan base with the hottest new medium. We create videos creatives to use for video ads on IG, YT and TikTok and we'll take full control depending on your needs and company goals.
Schedule a call with our paid ads team to discuss paid advertising online. We'll talk about the costs, our recommended budget based on your industry and city targets and what you can really expect.
Premium Marketing
Fulfillment from Root to Tip
Premium
Marketing Fulfillment from Root to Tip