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Paid Advertising

including Google, Facebook and Social Media Ads

Online Advertising Generates Some of the Quickest Results in a Marketing Campaign!

Our team handles the entire process:

from creating your client's ad account and the creatives to the day to day ad management.

Be Where They're Scrolling

The most common platforms we use for advertising for our partners clients include Google, Facebook and TikTok. We also utilize many different types of ads, including search ads or images and videos for display ads.

Advertise High-Value Services!

The whole point of doing any kind of marketing is to generate hot leads. In order to do this effectively, our strategy changes based on the types of services your niche offers.

The whole point of doing any kind of marketing is to generate leads and Google Ads is one of the fastest ways.

Establishing the Ad Account

Whether you've run ads on Google before or not, we determine when it is best to create a new account from scratch for you.

Daily Campaign Monitoring

We stay on top of the paid ads campaign and manage it daily to optimize the budget spend, add -/+ keywords and more.

Creative Ad Assets

We create the campaigns based on the goals and target market including all the creative text, images and videos.

Dashboard Reporting

Monitor the ad spend, clicks, CTRs, and pull everything together to know your cost per acquisition for your ROI.

Platforms and types of advertisements we use.

As mentioned above, the strategy used for their online advertisements depends on the services they offer. Two important parts of the strategy are the platform to utilize and the type of advertisement. Here are the most common types of advertisements we run for our partners clients:

Google Search Ads: These are the standard pay-per-click ads you see at the top of the Google search engine. This is the only way to guarantee a first page ranking on Google and they usually have the best results. These are standard for almost every service in the green industry.

Google Local: Sometimes, Google allows this one advertisement to show up under the map on local searches. This is a specialized placement that requires certain parameters to be met but results in very high click-through rates. This placement is incredible to have for most service industries.

Google Remarketing: Ever been to a website and then saw their banner ads everywhere you went? That's also called retargetting. This type of advertisement works well for long sales processes.

Google Affinity Ads: This is a type of advertisement that works similarly to remarketing, except you target people who have an interest in services you offer or who visited your competitor websites. These ads work well for higher-dollar services.

Bing/Yahoo Search Ads: These search ads are exactly the same as Google search ads, but appear on the Bing and Yahoo search engines. They typically have cheaper click prices, but much lower search volume. These ads work great for all types of industry services.

Facebook Demographics & Interests: We set up your ads on the Facebook network to display to those who live in certain areas, are homeowners, have shown interest in services, and a series of other interests/demographic targeting. This type of advertising is recommended for all types of services.

Facebook Remarketing: Similar to Google Remarketing, we can show advertisements to people on Facebook that have visited your website before. These work fabulously for small service based companies.

LinkedIn Ads: Advertising on LinkedIn is more suitable for those that offer services to commercial customers or B2B. On LinkedIn, we can target people based on positions, industry, and more.

Content Marketing: This is a type of marketing that uses both demographics/interests and repurposing on all social media websites you're active on, such as Facebook and LinkedIn. Instead of promoting your services, we promote content, such as testimonials and case studies. Content is a key pillar for high-cost services. People respond to these so well because you advertise by providing ideas and education, not a sales pitch.

Video Ads: Reels, TikToks and Shorts are all the rage and help generate even more engagement and retain top of mind while continually growing a fan base with the hottest new medium. We create videos creatives to use for video ads on IG, YT and TikTok and we'll take full control depending on your needs and company goals.

Schedule a call with our paid ads team to discuss paid advertising online. We'll talk about the costs, our recommended budget based on your industry and city targets and what you can really expect.