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Social Media Marketing

including Facebook, IG, Twitter and LinkedIn

Social Media Can Be Very Effective at Creating Awareness and Staying Top of Mind for Most Industries.

Our team handles the entire process from creating the social account, the creatives and the posting management.

Be where they're spending time.

Social media websites, like Facebook, are a great place to generate leads for specific businesses. Most of your clients are on Facebook and advertising on social media websites tends to be a bit more cost-effective than search engines.

Unfortunately, Facebook only lets you reach a very small percentage of your followers. This means if you want to reach people organically, then creating engaging content is critical.

Advertise your high-value services!

Facebook marketing is a great source to generate leads. When done properly, your clients can get in front of thousands of your target customers and start getting new leads.

Establishing the Ad Account

Whether you've run ads on Facebook before or not, we determine when it's best to create an account from scratch for you.

Daily Campaign Monitoring

We stay on top of your paid ads campaign and manage it daily to optimize the budget spend, add -/+ keywords and more.

Creative Ad Assets

We create the campaigns based on your goals and target market including all the creative text, images and videos.

Dashboard Reporting

Monitor your ad spend, clicks, CTRs, and pull everything together to know your cost per acquisition for your ROI.

Platforms and types of advertisements we use

Here are the most common types of advertisements we run for our clients:

Google Search Ads: These are the standard pay-per-click ads you see at the top of the Google search engine. This is the only way to guarantee a first page ranking on Google and they usually have the best results. These are standard for almost every service in the green industry.

Google Local: Sometimes, Google allows this one advertisement to show up under the map on local searches. This is a specialized placement that requires certain parameters to be met but results in very high click-through rates. This placement is incredible to have for most service industries.

Google Remarketing: Ever been to a website and then saw their banner ads everywhere you went? That's also called retargetting. This type of advertisement works well for long sales processes.

Google Affinity Ads: This is a type of advertisement that works similarly to remarketing, except you target people who have an interest in services you offer or who visited your competitor websites. These ads work well for higher-dollar services.

Bing/Yahoo Search Ads: These search ads are exactly the same as Google search ads, but appear on the Bing and Yahoo search engines. They typically have cheaper click prices, but much lower search volume. These ads work great for all types of industry services.

Facebook Demographics & Interests: We set up your ads on the Facebook network to display to those who live in certain areas, are homeowners, have shown interest in landscaping, and a series of other interests/demographic targeting. This type of advertising is recommended for all types of services.

Facebook Remarketing: Similar to Google Remarketing, we can show advertisements to people on Facebook that have visited your website before. These work fabulously for small service based companies.

LinkedIn Ads: Advertising on LinkedIn is more suitable for those that offer lawn and landscape services to commercial customers. On LinkedIn, we can target people based on positions, industry, and more.

Content Marketing: This is a type of marketing that uses both demographics/interests and repurposing on all social media websites you're active on, such as Facebook and LinkedIn. Instead of promoting your services, we promote content, such as testimonials and case studies. Content is a key pillar for high-cost services. People respond to these so well because you advertise by providing ideas and education, not a sales pitch.

Video Ads: Reels, TikToks and Shorts are all the rage and help generate even more engagement and retain top of mind while continually growing a fan base with the hottest new medium. We create videos creatives to use for video ads on IG, YT and TikTok and we'll take full control depending on your needs and company goals.

Schedule a call with our social team to discuss your social media management online. We'll talk about the costs, our recommended budget based on your industry and city targets and what you can really expect.